Privacy notice
How we use your details
Last updated 13 November 2026
Who we are
Sleeping Asset is a trading name of Augustova Ltd, a company registered in England and Wales (company number 17216706), registered office Office 1856, 60 Tottenham Court Road, London W1T 2EW. Augustova Ltd is the data controller for the details you send us, and is registered with the Information Commission's Office (ICO) under reference ZC152144.
What we collect
When you ask for a valuation, we collect the details you type into the form: your name, work email, company, your role, your sector, how you heard about us and any note you add. Alongside it we record the page you sent it from, the website that referred you and any campaign tags in the link, so we know how people find us. Our hosting provider also keeps short-lived technical logs, such as IP addresses, to keep the site secure.
This site does not use cookies or advertising trackers, and it does not record your screen. We never ask you to upload your company’s files through this website.
How we measure use of the site
We use PostHog, an analytics service, hosted in the European Union, to understand how the site is used: which pages are visited, which site or AI assistant referred the visit, which buttons and questions are clicked, roughly where in the world visits come from, and the type of device and browser. It runs in cookieless mode, so nothing is stored on your device. To count unique visitors without tracking you, PostHog combines technical details such as your IP address into a code that changes every day, so your visits cannot be followed from one day to the next.
When you send an enquiry, we record that an enquiry arrived and where the visit came from. We do not send your name, email address, company or message to PostHog. We also log visits from search engine and AI crawlers, such as Googlebot and ChatGPT, which involve no personal data.
Lawful basis: our legitimate interest in understanding how the site is used, so we can improve it. You can object at any time by emailing us, or by turning on your browser’s “Do Not Track” or using a tracker blocker.
Why we use it, and our lawful basis
- To reply to you and assess whether your records could be licensed. Lawful basis: taking steps at your request before entering a contract, and our legitimate interest in responding to people who contact us.
- To keep the website secure and prevent abuse. Lawful basis: our legitimate interest in running a safe service.
Who sees it
Your request goes to the founders of Augustova Ltd. It is handled by service providers acting on our instructions: Vercel hosts this website, Upstash stores enquiries, Resend delivers the email that tells the founders about your request, Zoho hosts our email, and PostHog provides the cookieless analytics described above. Some of these providers are based outside the UK; ask us for details of the safeguards that apply. We do not sell your details, and we do not share them with any data buyer unless you ask us to introduce you.
If we go on to work together, what you tell us on calls and in documents about your company is used only to provide our service, and is kept confidential. We are happy to sign a non-disclosure agreement before you share anything sensitive.
How long we keep it
If your enquiry does not lead to us working together, we keep it for up to 24 months from our last contact, then delete it. If we do work together, we keep records for as long as our contract and the law require.
Your rights
You can ask to see, correct or delete the details we hold about you, ask us to restrict how we use them, and object to our use of them. Email support@sleepingasset.com or call 020 3432 4554, and we will reply within one month.
If you are unhappy with how we have handled your details, you can complain to the Information Commission's Office (ICO) at ico.org.uk/make-a-complaint.
More detail
Augustova’s full privacy policy, which covers all of its services, is at augustova.co.uk/privacy. The analytics, cookies and visitor identification described there apply to augustova.co.uk only. This site uses only the cookieless analytics described above.