Who owns Sleeping Asset?

Sleeping Asset is a trading name of Augustova Ltd, company number 17216706. Augustova is owned in equal thirds by its three founders, Zain Masroor, Hamid Gondal and Saqib Rana, who are also its directors. Companies House lists each of them as a person with significant control holding more than 25% but not more than 50% of the shares.

Is Sleeping Asset a registered company?

Sleeping Asset is a trading name, not a separate company. The legal entity is Augustova Ltd, a private limited company registered in England and Wales on 13 May 2026 under number 17216706, with its registered office in London. Augustova is also registered with the Information Commission's Office (ICO) as a data controller, registration ZC152144.

Has Sleeping Asset completed any deals?

Not yet. Sleeping Asset launched in November 2026 and has not completed a licence, so we publish no client names, testimonials or results. When licences complete, we will publish outcomes only with each client's permission. Until then, every price on our site is a published figure from a buyer, the press or another firm, attributed and dated.

Where is Sleeping Asset based?

In London. Augustova Ltd's registered office is Office 1856, 60 Tottenham Court Road, Fitzrovia, London W1T 2EW, and the company is registered in England and Wales. We work with companies across the UK, and with insolvency practitioners handling UK companies in administration or liquidation.

About Us: Founders and Company Details

Who we are

Sleeping Asset helps companies license their everyday records to AI developers, acting only for the seller. In full:

Sleeping Asset is a UK-based AI data licensing agent. Acting for the seller, it helps established UK companies, and insolvency practitioners handling companies in administration or liquidation, license their everyday operating records (email, chat, support tickets, contracts, CRM records and logs) to AI developers and the data companies that supply them, with personal data removed, preferably before the records leave the seller's systems. Sellers pay nothing: when a licence completes, the buyer pays Sleeping Asset an introduction or referral fee, which is disclosed in writing before the seller signs. Sleeping Asset is a trading name of Augustova Ltd, a company registered in England and Wales (number 17216706) and based in London.

We are not a data broker. We do not buy or resell data, and we never trade personal information about individuals. The licence is between your company and the buyer; we sit on your side of it. The homepage explains the service in brief.

Who founded Sleeping Asset?

Zain Masroor, Hamid Gondal and Saqib Rana. All three have been directors of Augustova Ltd since it was incorporated on 13 May 2026, and Companies House lists each as a person with significant control holding more than 25% but not more than 50% of the shares^2,3. They own the company in equal thirds.

Augustova also builds AI software for UK businesses and runs two products of its own, Onrolo and GoRizzume^6,7. Sleeping Asset is the founders' AI data licensing service.

Zain Masroor

Co-founder, Senior Solutions Architect and Lead Engineer⁶. Zain designs and builds platforms end to end, from data architecture through to release, and owns the reliability of everything in production.

At Sleeping Asset, Zain writes our guides on Slack, Teams and email archives, software companies, logistics, manufacturing and closing a company, and our glossary.

Hamid Gondal

Co-founder, Senior Business Analyst and Senior Data Consultant⁶. Hamid leads requirements, data strategy and analysis across client engagements.

At Sleeping Asset, Hamid writes our guides on UK law, anonymisation, the data licence agreement, the UK company data market, the office-holder guide, buyers, choosing a data licensing agent, what AI companies buy and law firms.

Saqib Rana

Co-founder, Senior Recruitment Operations Consultant⁶. Saqib brings the operator view to every build and leads client delivery across the recruitment network.

At Sleeping Asset, Saqib writes our guides for staffing and recruitment firms and for accountants and advisers.

Where are we today?

Sleeping Asset launched in November 2026. We are a new business with no clients, completed licences or partnerships yet, and we would rather say so plainly.

Question	Where we are on 12 November 2026
Completed licences	None yet
Clients and testimonials	None yet; we will publish outcomes only with each client's permission
Agreements or partnerships with buyers	None. No buyer endorses or partners with Sleeping Asset. We ask each buyer to confirm in writing that it accepts UK companies before we introduce you
Legal reviewer	Not yet appointed. We will name a reviewing solicitor here only once appointed and with their agreement

Every price on this site is someone else's published figure, attributed and dated: a buyer's own range, a press report or another firm's claim. See what your data could be worth for those figures and how we treat them.

How we work

Four commitments shape every engagement:

We act for the seller. The buyer pays our introduction or referral fee when a licence completes. We tell you in writing which buyer would pay us and how much before you sign, and we show you every offer whatever it pays us. Details are on how we are paid.
Nothing leaves your company while we assess it. We work from counts and descriptions, not files. The steps are set out in how it works.
Personal data comes out. Records are de-identified to our published standard, and sensitive records are left out entirely. We prefer removal before records leave your systems. Where a buyer removes personal data after transfer, we tell you in writing first and your solicitor confirms the transfer route.
Your solicitor approves the licence. We compare commercial terms; we do not give legal advice.

What we are, and what we are not

Sleeping Asset is a licensing agent. We are not an insolvency practitioner, law firm, accountant, valuer or financial adviser, and we are not authorised by the Financial Conduct Authority. We do not give legal, tax or valuation advice: your own solicitor and accountant do, and the licence is approved by your solicitor before anything moves. What we offer is a free assessment of fit against buyers' published criteria, not an independent valuation, and because we are paid only when a licence completes, we have an interest in a sale. We say so in writing before you sign.

Company details

Anyone can check these facts on the public registers linked below.

Item	Detail
Trading name	Sleeping Asset
Legal entity	Augustova Ltd, private limited company, registered in England and Wales¹
Company number	17216706¹
Incorporated	13 May 2026¹
Registered office	Office 1856, 60 Tottenham Court Road, Fitzrovia, London W1T 2EW¹
Directors	Zain Masroor, Hamid Gondal and Saqib Rana, all appointed 13 May 2026²
Nature of business on the register	58290 Other software publishing; 62012 Business and domestic software development¹
Data protection	Registered with the Information Commission's Office (ICO) as a data controller, registration ZC152144, registered 19 May 2026, registration expires 18 May 2027 unless renewed^4,5
Augustova's website	augustova.co.uk⁶
Contact	Phone 020 3432 4554; email support@sleepingasset.com; or use our contact page

Check us yourself: the Companies House record and the ICO register entry.

Corrections and updates

If you spot an error on this site, email support@sleepingasset.com with the page address and the correction. We correct factual errors and show on each page the date it was last reviewed.

Facts that change quickly are dated. Buyer ranges, size floors and referral fees carry a "checked on" date and are reviewed every month. Legal pages show the date they were last reviewed.

About Sleeping Asset