On this page
This page describes what we do and deliver on a case. The law and practice, from powers of sale to the ICO's data sharing code and SIP 9, are in our office-holder guide. Nothing here is legal advice: take advice from an insolvency solicitor on each case.
Key points
- Administrators and liquidators have statutory powers to sell company property and sign documents in the company's name1,2. The guide explains how those powers apply to records.
- The personal data inside the records stays regulated, and the ICO's data sharing code sets out what office-holders must do3.
- Preserve first: unpaid cloud accounts are downgraded or deleted on fixed timetables10,11.
- The estate pays nothing. The buyer pays our fee, and we disclose it to you in writing before any licence so it can be reported to creditors, as SIP 9 and the Insolvency Code of Ethics lead creditors to expect5,6.
What we do in the first week of an appointment
We help you stop the deletion clocks before anyone values the records. Unpaid cloud accounts are downgraded or deleted on fixed timetables, admin logins leave with former staff, and privacy notices vanish when websites go offline. Slack, for example, downgrades an unpaid workspace to its free subscription at 28 days10, and an ended Microsoft 365 subscription passes through Expired and Disabled stages before its data is deleted11.
In the first week we help you list every system and who pays for it, keep critical subscriptions paid, take one admin login per system, record retention settings and export to UK storage with a chain of custody log. We also collect every version of the privacy notice, customer terms and staff handbook, because the ICO's code asks you to identify the purposes for which data was originally obtained3. The result is the preservation plan, the first document for your case file.
The day-by-day checklist and each provider's timetable are in the guide: how to preserve data in the first 14 days.
What we deliver for the case file
Seven documents, each written for the case file and your report to creditors. Together they follow the steps the ICO's code sets for a sale of data on insolvency3.
| Deliverable | What it contains |
|---|---|
| 1. Preservation plan | Every system, who pays and when it renews; admin access secured; retention settings; chain of custody log |
| 2. Records inventory | System, years covered, rough volume and language, from metadata only, so you "establish what data you are transferring"3 |
| 3. Realisation assessment | Peak headcount, each buyer's criteria met or not, published ranges with dates, exclusions, costs, risks and a recommendation to realise, hold or dispose |
| 4. Lawful basis and de-identification note | Original purposes from privacy notices, proposed lawful basis, exclusions, where de-identification happens and the test applied; anonymising is itself processing15 |
| 5. Buyer marketing record | Buyers approached, responses, offers and the reasons for your choice |
| 6. Licence summary | Scope, exclusivity, term, deletion, re-identification ban, acceptance and payment |
| 7. Fee disclosure note | Who pays us, how much and on what conditions, for disclosure under SIP 9 and the Insolvency Code of Ethics5,6 |
The realisation assessment is not an independent valuation. We are not valuers, and because we are paid only if a licence completes, we have an interest in a sale; where the estate needs an independent valuation, instruct a valuer. Your solicitor approves the licence; we do not give legal advice. The guide explains how operational data is valued for the estate, and our valuation page sets out how we estimate value.
How we handle personal data on a case
We prefer personal data to be removed before any records leave the company's systems, either inside those systems or by a UK processor under contract to the company. Where a buyer removes personal data after transfer, we tell you in writing first, and your solicitor approves the transfer route before anything moves.
The ICO's code says that on insolvency "data might be sold as an asset", and that "you might be an insolvency practitioner or other adviser taking the role of controller for the time being"3. Regulators have also warned insolvency practitioners before: in 2020 the FCA, ICO and FSCS said some had tried to sell clients' personal data to claims management companies unlawfully4. So the route, the exclusions and the test applied are recorded in the lawful basis and de-identification note.
Our standard is on our anonymisation page, and the wider legal position is in our UK law guide. The guide works through what the ICO data sharing code requires on an insolvency sale.
How we document a best-value sale
By approaching more than one buyer, comparing offers on more than price, and recording every step in the buyer marketing record. The Insolvency Code of Ethics lists disclosure of "the process undertaken to evaluate best value and service" among the safeguards for referral and agency arrangements6.
- Shortlist the buyers whose published criteria the company meets, dated. Our buyers page keeps that comparison. We ask each buyer to confirm in writing that it accepts UK companies before we introduce the company.
- Run each buyer's own process with the company, acting by its office-holder. micro1, for example, requires the company to register through its own process, and manual introductions do not replace that12.
- Compare more than price: de-identification route, exclusivity, acceptance window, payment timing and certainty.
- Record every approach, response and reason.
Prices are uncertain: buyers "quote wildly different numbers", one told MIT Technology Review13. The best-known precedent is Google's winning USD 10 million bid for Spirit Airlines' data in a US bankruptcy13; the sale still awaits court approval, with a hearing set for 17 November 202614. It shows real competition for an insolvent company's records, but sets no UK precedent and no price for a smaller company. The guide covers running a sale that shows best value, including exclusivity and connected parties.
What our fee disclosure note contains
Who pays us, how much, when and on what conditions. The estate pays nothing: when a licence completes, the buyer pays us an introduction or referral fee, and we give you the note in writing before the company signs any licence, so it can be reported to creditors.
- The fee and who pays it. Each buyer's published reward, with the date checked. micro1's page, checked on 12 November 2026, shows USD 75,000 for defunct-company deals up to USD 1 million, then 7.5% above that, paid only after the data is transferred and approved12. A third-party report says new defunct-company referrals move to USD 50,000 terms from 8 November 2026, except applications made by 7 November16. We ask micro1 to confirm in writing which terms apply, and the note gives the confirmed figure. Other buyers' rewards are on our fees page.
- Who else receives any part of it. The Insolvency Code of Ethics bars the practitioner, the firm or an associate from accepting referral fees during an appointment unless they are paid into the estate and disclosed to creditors (R2340.7)6. SIP 9 treats as an associate anyone a reasonable and informed third party might consider one5. The note states whether anyone other than Sleeping Asset receives any part of our fee.
- Why we were recommended. The Code requires the reasons for recommending a particular provider to be documented (R2330.10)6. The buyer marketing record supplies them.
- Effect on the price. Creditors may ask whether a buyer-paid fee reduced the price to the estate. Buyers do not publish whether it does, and the note says so.
How SIP 9 applies, and the questions creditors are likely to ask, are set out in the guide: how SIP 9 applies to fees.
Working alongside asset agents and insolvency solicitors
We add a specialist route to AI buyers; we do not replace your agent or your solicitor. Asset agents already sell UK intangibles: in the 2019 Loot Financial Services administration, Hilco Streambank marketed software, brand, a customer database and domains, and used a "non-exclusive-licensing and purchase structure" to complete deals with several parties9.
| Who | Where Sleeping Asset fits |
|---|---|
| Office-holder | We report to you and work to your instructions |
| Asset agent | We work alongside the agent or under its instruction, adding AI buyer applications and de-identification requirements |
| Insolvency solicitor | We supply the inventory, the notes and each buyer's draft terms for review, and the solicitor approves the transfer route |
| De-identification provider | Preferably the company's own systems or a UK processor under contract to the company; if a buyer removes personal data after transfer, we tell you in writing first |
The Code of Ethics expects you to consider a third party's fitness for purpose and its professional or regulatory status6. Sleeping Asset is a trading name of Augustova Ltd, registered in England and Wales and with the ICO. We are not insolvency practitioners or a law firm, and we take no appointments. Sleeping Asset launched in November 2026 and has no completed cases yet. See about us.
Which cases are worth assessing?
Cases where the company had 20 or more staff, several years of records in cloud tools, mostly in English, and admin access that can still be secured. A 30-minute call is usually enough to tell.
- Good signs: peak headcount of 20 or more (micro1's defunct programme asks for 30 or more and English-language data12); several years of records in Microsoft 365, Google Workspace, Slack, a ticketing tool, a CRM or code repositories; records about the company's own operations; systems still reachable.
- Weaker cases: a short trading history, archives that are mostly HR or health records, client files held in confidence, or systems already deleted.
In 2025, 2,520 businesses with 20 to 249 employees entered insolvency in England and Wales: 1,540 creditors' voluntary liquidations, 570 administrations, 320 compulsory liquidations and 85 other procedures, in rounded counts7. There were 1,882 company insolvencies in September 2026 alone8. Our analysis of the UK company data licensing market puts these figures in context. Scotland and Northern Ireland differ in places; see the guide.
Directors closing a solvent company should read closing a company.
Book a 30-minute case call. It is free and confidential, and we reply within one working day.
For office-holders
Tell us about a case
Send the basics and we will reply within one working day. Share nothing confidential here; we can sign a non-disclosure agreement before you tell us more.
FAQ
Questions about realising data assets in liquidation
What does Sleeping Asset deliver for the case file?
Seven documents: a preservation plan, a records inventory built from metadata, a realisation assessment, a lawful basis and de-identification note mapped to the ICO data sharing code, a record of every buyer approached and every response, a plain summary of the proposed licence, and a written disclosure of our fee. Each can support your report to creditors.
What happens in the first week of an appointment?
We help you stop the deletion clocks: list every system and who pays for it, keep critical subscriptions paid, secure one administrator login per system, record retention settings, collect every version of the privacy notice and export to UK storage with a chain of custody log. That becomes the preservation plan, the first document for your case file.
How is personal data handled on an insolvency case?
We prefer personal data to be removed before records leave the company's systems, either inside them or by a UK processor under contract to the company. If a buyer removes personal data after transfer, we tell you in writing first and your solicitor approves the transfer route before anything moves. The chosen route is recorded in the case file.
How are you paid on an insolvency case?
The estate pays nothing. When a licence completes, the buyer pays us an introduction or referral fee under its own programme. Before the company signs any licence, we give you a written note of who pays us, how much and on what conditions, so that you can report it to creditors.
Do you replace our asset agent?
No. Asset agents such as Hilco Streambank already market intangible assets for UK administrators, including software, brands and customer databases. Our part is narrower: preparing operating records for AI buyers, running each buyer's application process with the company and setting the de-identification requirements. We can work alongside your agent or under its instruction, with our fee disclosed.
What size of case is worth assessing?
Usually a company that had 20 or more staff at its peak, several years of records in tools such as Microsoft 365, Slack or a CRM, mostly in English, with administrator access still obtainable. micro1's defunct company programme asks for 30 or more employees12. In 2025, 2,520 businesses with 20 to 249 employees entered insolvency in England and Wales7.
Sources
- 1Insolvency Act 1986, Schedule 1 (powers of administrator or administrative receiver)legislation.gov.uk · Read 12 Nov 2026
- 2Insolvency Act 1986, Schedule 4 (powers of liquidator in a winding up)legislation.gov.uk · Read 12 Nov 2026
- 3ICO, Data sharing: a code of practice, Due diligence when sharing data following mergers and acquisitionsico.org.uk · Read 12 Nov 2026
- 4FCA, FCA, ICO and FSCS publish joint statement to insolvency practitioners and authorised firms, 7 Feb 2020fca.org.uk · Read 12 Nov 2026
- 5ICAEW, Statement of Insolvency Practice 9 (England and Wales), Payments to insolvency office holders and their associates from an estate, effective 1 Apr 2021 (PDF)icaew.com · Read 12 Nov 2026
- 6ICAEW, Insolvency Code of Ethics 2025, applies from 1 Oct 2025 (PDF), sections 2330 and 2340icaew.com · Read 12 Nov 2026
- 7The Insolvency Service, Business insolvency demography 2015 to 2025: data tables, Table B3a (xlsx)assets.publishing.service.gov.uk · Read 12 Nov 2026
- 8The Insolvency Service, Commentary: Company Insolvency Statistics September 2026, 20 Oct 2026gov.uk · Read 12 Nov 2026
- 9Hilco Global, Loot Financial Services (Hilco Streambank appointed by the joint administrators, 2019)hilcoglobal.com · Read 12 Nov 2026
- 10Slack Help Centre, Failed or late paymentsslack.com · Read 12 Nov 2026
- 11Microsoft Learn, What happens to my data and access when my Microsoft 365 for business subscription ends?learn.microsoft.com · Read 12 Nov 2026
- 12micro1, Refer a company to micro1, earn USD 50,000+ (partnership types, requirements and FAQ)micro1.ai · Read 12 Nov 2026
- 13MIT Technology Review, Matthew King, AI labs are buying data from dead startups to train their models, 13 Oct 2026technologyreview.com · Read 12 Nov 2026
- 14Skift, Meghna Maharishi, Spirit's USD 10 Million Data Sale to Google Clears Hurdle as Unions Win Privacy Protections, 10 Nov 2026skift.com · Read 12 Nov 2026
- 15ICO, Introduction to anonymisationico.org.uk · Read 12 Nov 2026
- 16Onfolio Reviewed, Companies That Buy Business Data for AI (2026): 9 Compared, 21 Oct 2026, updated 7 Nov 2026 (secondary source; discloses it may earn a referral fee from Polyshares)onfolio.com · Read 12 Nov 2026
Every source was read on the date shown. Buyers change their terms often; if you spot something out of date, email support@sleepingasset.com and we will correct it.